An Essential eCommerce SEO Checklist for 2023 to Get More Traffic

How do you know if it is time to update your eCommerce SEO checklist is due?

Well, a sudden drop in traffic, website migration, or just because! You don’t always need a reason to update your eCommerce SEO strategy. Whatever the reason, as an eCommerce business, you don’t want a potential user to miss your website on the product search query.

Google uses over 200 factors to rank a website. So from definitive keyword research to oh-so-seamless user experience, your website must go through a barrage of SEO checklists for eCommerce websites to check off.

Ready to strike off the first one?

Unearth Top-Searched Keywords and Queries

When we think of SEO, keywords automatically pop up, which is no surprise, given they’re an integral part of an SEO checklist. There is, after all, no shortcut to organic ranking.

Finding top-searched keywords is significant for eCommerce businesses since they’re the first checkpoint in the consumer journey. You can make a sale if a consumer sees your page in the Google search results for a product search query. So, conducting efficient keyword research is essential for an effective eCommerce SEO strategy.

A few pointers mentioned below when doing so will help.

• Go for keywords with high search volume and low-ranking competition.
• Ensure to choose one target keyword for a specific page along with a few related keywords.
• Ensure the keywords you choose align with the intent of the product or service page.

While these are fundamental pointers, they...