AMPing up the web: How Google’s quest for speed failed? – Ghacks
While the story of AMP may be considered over, the discussion about its impact on the open web should continue. This article is inspired and based on a comprehensive report by The Verge, which uncovered the controversial history of AMP and its relationship with Google. The issues surrounding AMP are not just about the platform’s limitations and downsides, but also about the larger implications of Google’s dominance in the tech industry.
In the early days of the web, everything was slow. Web pages loaded like snails, taking minutes to display images or videos. But over time, things got faster, and the mobile web emerged as a whole new platform. Suddenly, there was a need for speed. And in 2015, Google introduced a new initiative called AMP, short for Accelerated Mobile Pages.
The idea behind AMP was simple: make mobile web pages load faster. And it worked. Publishers who adopted the new format saw significant speed improvements, and Google rewarded them with a coveted spot in its…
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source: https://news.oneseocompany.com/2023/05/10/amping-up-the-web-how-googles-quest-for-speed-failed-ghacks_2023051044680.html
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