AMP: Is It A Google Ranking Factor? – Search Engine Journal
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AMP is an HTML framework that helps desktop-optimized sites deliver ultra-fast mobile versions of webpages.
AMP is a creation of Google, which has led to claims it gives pages a ranking advantage in mobile search over non-AMP pages.
When you think about it, AMP ticks several boxes that suggest it could be a ranking factor:
- Developed by Google
- Makes websites more mobile-friendly
- Improves page speed
Despite actively encouraging people to use it, Google has debunked claims that AMP is a ranking factor.
Case closed, right?
It’s easy to say AMP doesn’t give a site an advantage in rankings and leave it at that.
But we can’t write it off and ignore the impact it has on other elements that do matter for SEO.
Here’s what the evidence says about AMP’s impact on search results and…
Read Full Story: https://www.searchenginejournal.com/ranking-factors/amp-ranking-factor/
The post AMP: Is It A Google Ranking Factor? – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/10/14/amp-is-it-a-google-ranking-factor-search-engine-journal-2_2022101433223.html
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