American Express launches TikTok accelerator for small businesses – Finextra
American Express is partnering with TikTok to help small business owners reach a new generation of shoppers on the viral video platform.
Running throughout the holiday season, the American Express #ShopSmall Accelerator will include an offer for eligible small business owners to earn a $100 TikTok advertising credit in return for buying $50 in TikTok ads. In addition, small business owners will be given access to tools and resources to think like TikTok creators, including a tutorial at AmericanExpress.com/ShopSmallAccelerator on how their businesses can stand out on the platform.
Lifestyle creators will teach small business owners how to use TikTok as a search engine; leverage sounds, trends, hashtags and communities; and how to drive engagement with users. To help small businesses get discovered by new audiences, American Express has also partnered with musical artist Chlöe Bailey to create a “Shop Small Soundtrack,” which TikTok users can add to their content.
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source: https://news.oneseocompany.com/2022/11/15/american-express-launches-tiktok-accelerator-for-small-businesses-finextra_2022111535845.html
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