Amazon’s Sponsored Feed; For TikTok, Growing Up Means Creator Rev Share – AdExchanger

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What’s For Sale?

Amazon has started down the path of “Googlification.”

Which is to say, its search engine has flipped from primarily serving up the best organic options to servicing advertisers with the best prospecting and conquesting opportunities.

There were turf wars in the early days of Amazon’s ad business, Jason Del Rey reports at Vox. At the time, unofficial ad placements were lucrative direct selling points for vendor account teams, and the core retail business begrudged ads as a drag on the customer experience.

Nowadays, sponsored products often take up every inch of above-the-fold listings, meaning people must scroll and load new items in order to see organic results.

Amazon also skirts the edge of acceptability when it comes to sponsored listings. Amazon uses a small, light-colored “sponsored” label just below larger, bolder labels such as “Highly Rated.” The “Highly Rated” sponsored…

Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiPWh0dHBzOi8vd3d3LmFkZXhjaGFuZ2VyLmNvbS9hZC1leGNoYW5nZS1uZXdzL2ZyaWRheS0xMTExMjAyMi_SAQA?oc=5

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source: https://news.oneseocompany.com/2022/11/10/amazons-sponsored-feed-for-tiktok-growing-up-means-creator-rev-share-adexchanger_2022111035528.html

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