Amazon’s share of seller revenue is now 50% – Search Engine Land
Based on P&Ls provided by a sample of sellers, the fees incurred by a typical Amazon seller include a 15% transaction fee, referred to as a referral fee by Amazon, and 20-35% in Fulfillment by Amazon fees, which encompass storage and other fees. Additionally, advertising and promotional expenses on Amazon can amount to up to 15% of the total fees, with the overall costs varying according to category, product price, size, weight, and the seller’s business model.
While the 15% transaction fee has remained constant for more than a decade, it can vary by category and be as low as 8%. Meanwhile, Fulfillment by Amazon (FBA) fees have increased gradually over time, with Amazon introducing yearly increases in fulfillment fees and storage fees. Given that selling on Amazon is tied to using FBA, most sellers rely on it to succeed on the platform.
Not news for many sellers. I reached out to a few Amazon sellers and agencies and was asked to keep their information private. But I was told:
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The post Amazon’s share of seller revenue is now 50% – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/02/21/amazons-share-of-seller-revenue-is-now-50-search-engine-land_2023022140960.html
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