Amazon’s ad services revenue rises 27%, bringing in more than $14 billion in Q4 – Search Engine Land
Amazon generated $14.65 billion from its advertising services in the final quarter of 2023.
The figure marks a 26.8% increase from the same period in 2022 – a result better than forecasts predicted by Wall Street.
Why we care. Amazon’s outstanding performance helps to cement the digital advertising industry’s recovery from a challenging start to 2023. This positive trend is likely to boost confidence among cautious marketers, renewing their trust in the sector. The expectation of continued strong ad revenue performance this quarter further supports this optimistic outlook.
Looking ahead. Amazon expects net sales to range between $138.0 billion and $143.5 billion in the first quarter of 2024, reflecting a growth of 8% to 13% compared to the first quarter of 2023. This guidance factors in a favorable impact of around 40 basis points from foreign exchange rates.
What has Amazon said? Andy Jassy, Amazon CEO, described Q4 as a “record-breaking holiday season.” He said:
- “The…
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