Amazon Sees New AI Search Engine Helping Lift Sales From Mobile Users – Business Insider
- Amazon is planning to roll out a new AI-infused search experience.
- The new search engine will launch on mobile first.
- Amazon gets most searches from mobile, but the conversion rate is much lower than its website.
Amazon is working on a secret new initiative, called Project Nile, that overhauls its search engine to add AI chatbot technology.
One potential outcome from the upgraded search experience is more sales from mobile users, according to a transcript of an internal presentation earlier this year by Joseph Sirosh, VP of Amazon Search and Alexa Shopping.
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The AI-infused search bar is expected to be more conversational, in-depth, and personalized. Sirosh said it will be “mobile first” because that’s where the new features may have the biggest impact on sales.
“One of the interesting things is on mobile, we now have 78% to 80% of searches happening but much…
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source: https://news.oneseocompany.com/2023/10/03/amazon-sees-new-ai-search-engine-helping-lift-sales-from-mobile-users-business-insider_2023100350879.html
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