Amazon may launch ads on Prime Video – Search Engine Land

Amazon is reportedly planning to launch ads on its Prime Video streaming service. The move, which would see the introduction of short commercial breaks, has been in discussion for weeks, the Wall Street Journal reported.

Amazon has not officially confirmed the news, but industry insiders have said that Prime subscribers would have the option to pay extra for ad-free shows and films if plans do go ahead.

Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. Netflix’s ad tier already has nearly 5 million monthly active users. Meanwhile, Disney expects up to 70% of subscribers to switch to its ad-supported tier.

If Amazon follows in its rivals’ footsteps, it would create huge opportunities for digital marketers to team up with the third fastest-growing ad business in the U.S., having made $9.5 billion in the first quarter of 2023 (a year-on-year increase of 21%). Currently, the company sells the majority of ads to retailers looking to promote…

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source: https://news.oneseocompany.com/2023/06/08/amazon-may-launch-ads-on-prime-video-search-engine-land_2023060845839.html

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