Amazon Fresh stores offer a refreshing change of pace – Northwest Arkansas Democrat-Gazette
I recently went to my first Amazon Fresh store. I walked in, selected stuff and left. No checkout necessary.
As I walked in the door, I had a choice of “just walk out shopping” or the traditional kind. To use “just walk out,” I was shown how to use either the Amazon app or an Amazon credit card. When I stuck my credit card in the turnstile, its screen flashed green and said “Go.” Everyone else must have been using “just walk out” too, because there were four checkers just standing around looking bored.
The store looks like a combination of Whole Foods and a regular supermarket, though I also saw Amazon’s “Happy Belly” brand, especially in the spice department. I expected an emailed receipt as soon as I walked out the door, but had to check my credit card transactions instead.
So far, Amazon has 38 locations in the U.S. and 17 in London, with more coming soon.
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