December 15, 2022 SEONews
Amazon Fights Back Against Social Media E-Commerce (NASDAQ:AMZN) – Seeking Alpha
Summary
- Social media giants like TikTok, Instagram and YouTube have been trying to become e-commerce destinations, Amazon is striking back through its own social commerce advancement, ‘Inspire’.
- Influencer marketing is a rapidly growing industry, and has become an increasingly important marketing avenue in the digital economy, reaching a global market size of $13.8 billion in 2021.
- The ‘Inspire’ feed also offers Amazon sellers a more exciting avenue to showcase their products and be discovered, in contrast to the mundane layout of products in Amazon search.
- ‘Inspire’ allows Amazon to learn more about shoppers’ interests beyond search activity, enabling the company to better anticipate future shopping trends.
- Amazon’s short-comings related to creativity and trust may subdue its ability to effectively impede the rising competitive pressures from these rivals.
Amazon (NASDAQ:AMZN) has successfully cemented its position on top of the e-commerce industry, which has been conducive to…
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source: https://news.oneseocompany.com/2022/12/15/amazon-fights-back-against-social-media-e-commerce-nasdaqamzn-seeking-alpha_2022121537611.html
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