Alphabet Stock: Bear vs. Bull – The Motley Fool

Conditions are evolving rapidly in the online search market, but how much of a threat will that be to this dominant tech enterprise?

Alphabet (GOOGL -0.06%) (GOOG -0.22%) has been in the news a lot lately, as is usually the case with the biggest tech companies. Its business has undoubtedly faced a painful slowdown in recent quarters as the complex macroeconomic picture has dried up demand in the digital advertising market. But because of its outstanding return of 127% over the past five years, Alphabet remains a popular ticker for investors.

However, it’s always a good idea to understand the entire situation. Let’s take a closer look at both the bear and bull arguments for this FAANG stock.

The bear case is clear today

Artificial intelligence (AI) has easily been the most popular topic of discussion in the corporate world over the past several months, in particular, ChatGPT, which was recently integrated into Bing, the search engine owned by Microsoft. Beyond the threat that Google…

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source: https://news.oneseocompany.com/2023/05/20/alphabet-stock-bear-vs-bull-the-motley-fool_2023052045028.html

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