Alliance gets online primer | Local News | thebrunswicknews.com – Brunswick News

Consumers don’t have a lot of patience when it comes to searching for information online.

Studies show consumers want the information they are seeking to be readily available with no more than one click once they get to a website.

That was one of the messages members of the Southeast Georgia Alliance, a group of local development authorities, heard at Wednesday’s meeting.

Linda Mosley, with 365º Total Marketing, explained how meta data on the sites is used to maximize the information provided. She told leaders from the different development authorities to take credit for the information.

“You have credibility. Use it,” she said.

People’s habits have changed and it’s important to have a strategy if you want to reach them, she said.

The information needs to be dated and updated so it is fresh and timely. It should include photos, drone footage and video, a table of contents and other unique qualifiers.

Search engine optimization is important for marketing a product or service, she…

Read Full Story: https://thebrunswicknews.com/news/local_news/alliance-gets-online-primer/article_b0a5141b-c9b4-5a83-a24f-e4268b99dc5b.html

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