June 07, 2023  SEONews

All you need to know


A nofollow link contains the nofollow (rel="nofollow") feature.

The nofollow attribute tells search engines not to send link equity (sometimes referred to as “link juice”) through the link. This means that the linking site does not want to transfer authority to the linked page.

Google introduced the nofollow feature (also called nofollow tag) in 2005 to prevent link manipulation. Namely comment spam. When a search engine bot sees a nofollow tag, it simply ignores the link for search ranking purposes.

please note: Nofollow links are links with the “nofollow” value in their “rel” attribute. So technically, neither “nofollow attribute” nor “nofollow tag” are correct terms. However, the terms are commonly used and understood, so we will use them interchangeably throughout this post.

Here’s what the HTML code of a standard link to Apple’s home page would look like:

<ahref="https://apple.com/">Apple</a>

This link will transfer link equity to Apple’s home page.

And here is the same link with a nofollow tag:

<ahref="https://apple.com/"rel="nofollow">Apple</a>

The nofollow tag in this link will help ensure that search engines will not count it as a ranking signal. In other words, it shouldn’t affect Apple’s search engine rankings.

please note: Although there is no “follow” or “dofollow” tag, the term “follow link” or “dofollow link” is often used to distinguish between nofollow links and links that pass link equity. We discuss...



source: https://news.oneseocompany.com/2023/06/07/all-you-need-to-know_2023060745774.html

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