All You Need to Know to Get Them

Do you want to jump to the first position in Google without building links or significantly updating your content? Featured snippets can help you withthat.

Featured snippets are a special type of search result showing a quick answer to the search query at the top of Google’s results page. Google pulls this information from one of the top-ranking pages that then gets elevated to the top of the organic search results thisway.

You may be wondering how that’s a good thing for the website that owns the featured snippet. Users see your content on the SERP, and that may mean losing clicks, right?

Well, yes and no. Check this example:

If this question were possible to answer thoroughly in a few sentences, most of us would be out of work. So while the snippet tells you the absolute basics, you still have to click to learnmore.

That’s just one example. Featured snippets are one of the most prominent SERP features—and they’re evolving all thetime.

Follow this guide to learn everything you need to know about featured snippets and what it takes to optimize forthem.

There are five types of featured snippets that Google shows depending on the intent behind the search query:

1. Paragraph
2. Numbered list
3. Bullet list
4. Table
5. Video

Let’s check an example for eachtype.

1. Paragraph

This one is a bit special because Google sometimes combines featured snippets with People Also Ask (PAA) boxes. You can see additional questions related to the search...