All human survey sounds the alarm for Google with over half of consumers purchasing a product or service – Irish Tech News
New research commissioned by All human, the award-winning end-to-end digital growth agency, has revealed how social commerce is growing, the biggest consumer online shopping gripes and that consumers value transparency and clarity around online shopping.
Capturing the mood and behaviour of online shoppers, the research revealed that COVID hastened the shift of Irish consumers, with two-thirds of consumers (65%) currently making more online purchases than before the pandemic with 9 in 10 of those shoppers responding they expect to continue this behaviour.
Speaking on the All human Digital Pulse 2022 report, John Mitchell, Chief Executive of All human said, “To ensure retailers stay on top of the trends in the post-pandemic world, they must have an effective online business strategy in order to effectively sell their products online to their target audience. From the data we collected, a picture is emerging of a new paradigm where the shopping experience is transforming into a social…
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source: https://news.oneseocompany.com/2022/11/14/all-human-survey-sounds-the-alarm-for-google-with-over-half-of-consumers-purchasing-a-product-or-service-irish-tech-news_2022111435673.html
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