Airbnb targets new hosts looking for extra income in new campaign – AdAge.com
The home-sharing brand responds to economic downturn with money-making message
Credit: AirBnB
Founded in 2008, Airbnb is no stranger to times of economic stress. And now, the home-sharing company is tapping into heightened worries about a recession and rising prices with its latest campaign targeting homeowners who may want to supplement their income by becoming Airbnb hosts.
Adrianne Pasquarelli is a senior reporter at Ad Age, covering marketing in retail and finance, as well as in travel and health care. She is also a host of the Marketer’s Brief podcast and spearheads special reports including 40 Under 40 and Hottest Brands. Pasquarelli joined Ad Age in 2015 after writing for Crain’s New York Business, where she also focused on the retail industry.
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source: https://news.oneseocompany.com/2022/11/16/airbnb-targets-new-hosts-looking-for-extra-income-in-new-campaign-adagecom_2022111635890.html
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