AI will kill Google Search if we aren’t careful – ITPro
“What country in Africa starts with a K,” the search term reads. “While there are 54 recognized countries in Africa, none of them begin with the letter “K”,” reads the top Google search result. “The closest is Kenya, which starts with a “K” sound, but is actually spelled with a “K” sound.”
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Examples of generative AI in action
This is, of course, utter gibberish. But it’s the result Google gives you, at the time of writing. It appears to have been scraped from a site that publishes AI news and raw ChatGPT outputs, though the wording is closer to the identically-erroneous output produced by Bard.
The search engine might be the most powerful tool we take for granted. With its advent came a promise: the sum of human knowledge at your fingertips. And it’s being ruined before our eyes.
Why LLMs killing search isn’t a good thing
This isn’t a new process. For some years now, search engines have returned fewer relevant results. Googling a simple question, and you’re likely to find…
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source: https://news.oneseocompany.com/2023/08/16/ai-will-kill-google-search-if-we-arent-careful-itpro_2023081649015.html
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