AI search is gaining traction, but it isn’t replacing Google: Survey – Search Engine Land
People are adopting AI as a complement to classic search, not a full replacement, according to a new survey by digital marketing agency Higher Visibility:
- 71.5% reported using AI tools for search; 14% use them daily.
- 79.8% prefer Google or Microsoft Bing for general information searches.
- 20.2% have changed their primary search platform within the last year.
Why we care. Classic search engines still dominate – but we also know SEO is becoming more challenging as Google click-through rates are declining. However, AI answer engines and tools, social media platforms (like Instagram and TikTok), and shopping platforms all play a role in today’s messy search landscape.
AI search by generation. All generations are adopting AI search. However, usage varies:
- Gen Z (18-26): 82% have used AI search tools at least occasionally, and they favor social media for product discovery.
- Millennials (27-42): Balance traditional search and AI, with strong adoption for professional and educational…
The post AI search is gaining traction, but it isn’t replacing Google: Survey – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/02/06/ai-search-is-gaining-traction-but-it-isnt-replacing-google-survey-search-engine-land_2025020660073.html
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