AI search engine Perplexity is introducing ads – ReadWrite
- Perplexity AI announced it will start experimenting with ads in its free search engine tool.
- Ads will appear as suggested follow-up questions, marked as sponsored, beginning in the U.S.
- Perplexity aims to keep ad content transparent and avoid manipulative SEO tactics.
AI start-up Perplexity has confirmed it is “experimenting” with advertising on its free search engine tool.
In a blog post shared on Tuesday (Nov. 12), the company reassured users that the platform’s content will not be influenced by its advertisers. It added that by introducing new streams of revenue it will be able to expand in future.
Before this announcement, the company was solely relying on investors and its subscription service Perplexity Pro. Last month it was aiming to raise around $500 million and double its valuation to $8 billion.
What is Perplexity?
Perplexity defines itself as an AI search engine. It answers users’ questions by compiling information from trusted sources including articles and journals….
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source: https://news.oneseocompany.com/2024/11/13/ai-search-engine-perplexity-is-introducing-ads-readwrite_2024111359026.html
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