AI is coming for search engines: What publishers can do about it – What’s New in Publishing
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How can publishers prepare for a world without search? Let’s take a look.
Generative AI tools like ChatGPT aren’t just coming for people’s jobs — like programmers, copywriters, and graphic designers. They’re also primed to upend one of the biggest mainstays of the internet: search engines.
Naturally, that’s making publishers quite nervous.
Many publishers rely on search as one of their biggest referral sources. In fact, 35% of news publisher traffic comes from search engines — more than social channels and third-party sites.
So, what happens when that referral source is replaced by a generative AI tool? As PCMag posits, AI will replace search “sooner than you think.” And how can publishers prepare for a world without search?
Let’s take a look.
Wait, Will AI Really Replace Search?
It’s quite possible that AI will upend search as we know it.
While tools like ChatGPT may not actually search the internet for information like Google does,…
The post AI is coming for search engines: What publishers can do about it – What’s New in Publishing first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/07/04/ai-is-coming-for-search-engines-what-publishers-can-do-about-it-whats-new-in-publishing_2023070447156.html
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