AI Integration And TikTok Pressure: The Next 5 Years Of Search … – The Drum
Are artificial intelligence, social search, and voice assistants changing the landscape of search engine marketing? We asked leading search marketers from The Drum Network.
The nuts and bolts of the search landscape have been bedded in for decades: an established set of practices, clustered around one giant. But recent Bing AI integrations have certainly shaken something up. Meanwhile, more audiences are satisfying their ‘search intent’ elsewhere (on TikTok, or even Pinterest); voice search hasn’t yet proven to be the big shaker-upper some hoped it would be; and Google ad controversies pop up with regularity.
We asked members of The Drum Network: in 2024 and beyond, how will the search landscape continue to shift?
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Deyna Lavery, senior media director, RocketMill
With short-form video the battleground right now, the threat to Google from platforms like TikTok is a symptom of the internet becoming a set of walled gardens with their own offerings (compared to the number of…
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source: https://news.oneseocompany.com/2023/03/20/ai-integration-and-tiktok-pressure-the-next-5-years-of-search-the-drum_2023032042275.html
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