AI Fails To Move Needle for Bing’s Share of Search Market – TechNewsWorld
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Despite Microsoft’s introduction of generative AI into its search engine Bing, the company has failed to cut into the share of market leader Google.
According to the latest numbers from market tracker StatCounter, Google’s market share of search in the United States in October was 88.1%, a slight increase over its October share in 2022 of 86.75%.
Meanwhile, Bing’s market share for the same period declined from 7.4% in 2022 to 6.92% in 2023.
Third-place player DuckDuckGo’s share also suffered a year-over-year decline from 2.34% to 1.91%.
Google’s search share was even stronger worldwide, garnering 91.55%, compared to Bing’s 3.11%.
Bing’s share of worldwide desktop searches was better at 9.14%, although still dropping from 9.92% in 2022.
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source: https://news.oneseocompany.com/2023/11/14/ai-fails-to-move-needle-for-bings-share-of-search-market-technewsworld_2023111452571.html
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