AI content: Is it helpful or spam? – Search Engine Land

When Google announced the helpful content update, many in the SEO industry expected AI-generated content to get hit hard.

I was expecting AI-generated content to get wiped out by this supposedly sweeping update, comparable to 2011’s Panda algorithm update. Yet, no major impact was recorded.

Soon after, Google released the October 2022 spam update and that’s when we saw websites using AI content affected, although not as dramatically.

What happened? Let me take a few steps back.

Another vicious Panda attack?

Back in 2011, content farms were a serious problem. Many companies like Demand Media made a fortune by mass-producing low-quality articles.

They created thin content stuffed with all kinds of keyword variations taken from keyword research tools and generated similar articles for each slightly differing version of a popular search query.

Underpaid and often outsourced workers from overseas wrote about topics they had no idea about, often creating gibberish.

Panda was a significant…

Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiPmh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vYWktY29udGVudC1oZWxwZnVsLW9yLXNwYW0tMzkxNzQ10gEA?oc=5

The post AI content: Is it helpful or spam? – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/01/13/ai-content-is-it-helpful-or-spam-search-engine-land_2023011339184.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.