AI chatbots are coming to search engines – can you trust the results? – Nature.com

Google, Microsoft and Baidu are using tools like ChatGPT to turn internet search into a conversation. How will this change humanity’s relationship with machines?

Months after the chatbot ChatGPT wowed the world with its uncanny ability to write essays and answer questions like a human, artificial intelligence (AI) is coming to Internet search.

Three of the world’s biggest search engines — Google, Bing and Baidu — last week said they will be integrating ChatGPT or similar technology into their search products, allowing people to get direct answers or engage in a conversation, rather than merely receiving a list of links after typing in a word or question. How will this change the way people relate to search engines? Are there risks to this form of human–machine interaction?

Microsoft’s Bing uses the same technology as ChatGPT, which was developed by OpenAI of San Francisco, California. But all three companies are using large language models (LLMs). LLMs create convincing sentences by…

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source: https://news.oneseocompany.com/2023/02/13/ai-chatbots-are-coming-to-search-engines-can-you-trust-the-results-naturecom_2023021340568.html

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