Ahrefs reveals its new search engine: Yep – Search Engine Land

Did you forget that SEO toolset provider Ahrefs announced plans to build its own search engine in 2019?

If you answered “yep,” you aren’t alone.

Ahrefs has been busy in those three years since, investing $60 million of its own money into launching a new search engine, called Yep.

What is Yep?

Yep is a general-purpose web search engine. Yep will soon be available in all countries and in most languages.

Ahrefs is positioning it as a Googe competitor. However, we’ve seen plenty of Google competitors and Google “killers” come and go over the past two decades. So for now, let’s just call it a Google alternative.

So what is Yep banking on to become a true Google alternative? Two things:

Privacy

Yep will not collect personal information (e.g., geolocation, name, age, gender) by default. Your Yep search history will not be stored anywhere.

What Yep will rely on is aggregated search statistics to improve algorithms, spelling corrections, and search suggestions, the company said.

“In other…

Read Full Story: https://searchengineland.com/yep-search-engine-385613

The post Ahrefs reveals its new search engine: Yep – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/06/06/ahrefs-reveals-its-new-search-engine-yep-search-engine-land_2022060621199.html

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