Agents Expects Big Jump in Online Commercial Insurance Shopping: Survey – Insurance Journal

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A majority of independent insurance agents (53%) are expecting a significant increase in online commercial insurance buyers over the next three years, according to a survey from Semsee, a platform for small-commercial quoting, and TrustedChoice.com, a digital marketing platform for independent agents and brokers.

The new study of independent agents focused on the ways agents find and win new commercial insurance business.

Overall, 42% of agents surveyed say they are seeing an increase in commercial opportunities since the start of the pandemic in early 2020. And while the survey found that agents are generally pleased with the marketing and sales technologies they’re using today, many recognize they need to make significant improvements to become even more digital. Search Engine Optimization (SEO), new and faster ways to assess insurer appetite, and efficiently obtaining quotes from multiple carriers were all cited as areas needing…

Read Full Story: https://www.insurancejournal.com/news/national/2022/07/25/677219.htm

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source: https://news.oneseocompany.com/2022/07/25/agents-expects-big-jump-in-online-commercial-insurance-shopping-survey-insurance-journal_2022072524295.html

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