Affiliate managers: It’s time to shift your focus beyond media – Search Engine Land
If you manage affiliate programs, you know the positive impact of being featured in Good Housekeeping, CNN Underscored, Wirecutter and Rolling Stone’s listicles.
- They optimize incredibly well for high-intent shopping phrases.
- You see substantially higher conversion rates from the trust they add to the referral.
- Major media adds credibility to your brand.
- Adding the media company’s logos to your brand’s PR bar helps increase shopper trust and conversions.
The benefits do not stop there. As an affiliate manager, you can show top and mid-funnel traffic to your boss or clients.
You can be the hero to the PR team because their lives are easier with you keeping an affiliate program alive.
You have the visibility and the keys to revenue in your company, giving you a good name.
But Google’s introduction of AI-powered search could mean a shift away from media listicles. Here’s what affiliate managers can do about it.
Focusing on more than media
If Google’s search generative experience…
The post Affiliate managers: It’s time to shift your focus beyond media – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/06/08/affiliate-managers-its-time-to-shift-your-focus-beyond-media-search-engine-land_2023060845832.html
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