Advice firms must protect brand to avoid rising claims – Money Marketing
Financial compliance specialists, B-Compliant have urged advice firms to consider trademarking their name to prevent targeted attacks by claims management companies (CMCs).
The Manchester-based consultants have warned firms that defined benefit (DB) claims are becoming the focus of targeted advertising campaigns by CMCs, using company names to attract clients.
It said trademarking a company name allows a firm to protect its brand and prevent others benefiting from it or causing reputational damage.
Google has a clear policy preventing advertisers from using trademarks without consent and will launch an investigation into any valid complaint.
B-Compliant director Vicky Pearce said: “We are aware of one firm that has been the subject of a Google ad words campaign by a CMC, following an initial DB claim. By using the firm’s trading name to draw in further clients, a downward spiral begins that results in many more claims being issued against the target.
“Trademarking is not the easiest…
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source: https://news.oneseocompany.com/2022/11/10/advice-firms-must-protect-brand-to-avoid-rising-claims-money-marketing_2022111035485.html
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