Advancements in AI Driving Innovation for Google Search – Fagen wasanni
Alphabet CEO Sundar Pichai announced that Google is leveraging the latest advances in artificial intelligence (AI) to reimagine its products, with a particular focus on Search. Pichai highlighted that the company has been an AI-first company for seven years, incorporating AI technology into its products. One of the latest developments includes the use of large language models like PaLM 2 and Gemini, which are being built to be multimodal.
At the annual developer conference Google I/O in May, Google introduced an AI-infused version of its search engine called Search Generative Experience (SGE). This new version aims to enhance natural and intuitive search experiences by leveraging generative AI capabilities. The implementation of generative AI in search is driven by the evolving conversational behavior of users, influenced by innovations like Microsoft-backed OpenAI’s ChatGPT.
As part of this ongoing transformation, Google previewed a new integrated search results page that provides…
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source: https://news.oneseocompany.com/2023/07/25/advancements-in-ai-driving-innovation-for-google-search-fagen-wasanni_2023072548114.html
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