Advanced image SEO: A secret manual – Search Engine Land

Image SEO is an intriguing niche because of the immediate impression images make when viewed.

Read on and I will share a comprehensive overview of my image SEO “secret manual.”

In this article:

The impact of images

Images are important because they communicate a wealth of information quickly, just with the initial view.

Logos are one example. Effective logos convey a unique identifier specific to one company.

They can include a mix of words, letters, and graphic iconography that references the company’s products, services, industry category, or even corporate ethos.

Other examples of highly communicative images include:

• Splash banners that are the center point of some websites’ homepages.
• Product images in e-catalogs.
• Avatars that represent one in social media.
• Portrait photos.
• Graphs of statistics.
• Diagrams.
• Maps.
• And the once-trendy infographic.

Image search has long been one of the top-used search vertical types. Consumers commonly search for images when they:

• Are shopping for…

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source: https://news.oneseocompany.com/2023/02/06/advanced-image-seo-a-secret-manual-search-engine-land_2023020640286.html

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