Ads targeting LinkedIn users set to launch on streaming services – Search Engine Land
Marketers may soon be able to run ads on video-streaming services specifically targeting LinkedIn users.
A new ad product is about to be trialed by the social networking platform, which is owned by Microsoft, that will be aimed as reaching its 930 million subscribers when they watch movies and TV shows.
Why we care: Marketers could potentially increase their ROI and subsequently boost revenue as it is an opportunity to reach their target audience more efficiently.
Why now? LinkedIn makes most of its $5 billion revenue from ads sold on its news feed. The social networking platform, which is already up 8% year-on-year in sales, is reportedly now looking to boost profit further by exploring the fast-growing ad streaming sector.
The move comes just two weeks after LinkedIn announced it was piloting generative AI features to help advertisers.
What has LinkedIn said? “In-stream video ads can change the way brands and buyers reach and engage their audiences,” Penry Price, vice president of…
The post Ads targeting LinkedIn users set to launch on streaming services – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/06/20/ads-targeting-linkedin-users-set-to-launch-on-streaming-services-search-engine-land_2023062046392.html
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