Adobe’s Photoshop for the web grabs customers as they Google – Axios

Adobe is bringing Photoshop to the web for largely the same reason content creators do search engine optimization — the need to capture customers from the moment they are Googling how to do something.

Why it matters: Content creators have long tailored their products to search engines. Now software makers are getting in on the act.

Driving the news:

• Adobe is testing Photoshop for the web in Canada. Current paying customers outside Canada are also able to try out the browser-based photo-editing app.
• The company already has Acrobat for the web, which is used by 50 million people per month, double the rate from a year ago.

“We’re able to capture users at the point of intent,” Adobe executive David Wadhwani told Axios in an interview earlier this month.

Be smart: Adobe has switched from selling software licenses to a largely subscription-based model. Mobile and web apps, as “freemium” products, serve as the top of their sales funnel — the point at which potential customers enter…

Read Full Story: https://www.axios.com/2022/06/30/adobe-photoshop-web-google

The post Adobe’s Photoshop for the web grabs customers as they Google – Axios first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/06/30/adobes-photoshop-for-the-web-grabs-customers-as-they-google-axios_2022063022743.html

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