According to Study: Critical Gap in Higher Education Funnel Due to … – EIN News
Joint study into higher education recruitment strategies indicates foundational marketing tactics are missing the mark in execution.
USA, May 4, 2023/EINPresswire.com/ — Research conducted by UPCEA, the leading association for professional, continuing and online (PCO) education, in collaboration with Search Influence, a higher education digital marketing agency, shows that higher education institutions targeting non-traditional students do not reach and recruit prospective students to their full potential. The results of the newly released study reveal that the majority of schools lack search engine optimization (SEO) skills, knowledge, strategy, and effective reporting to leadership.
Research Highlights:
– Schools say SEO is important but aren’t executing it strategically.
– Institutional leadership is not informed of SEO performance metrics.
– Most institutions do not have a comprehensive SEO strategy.
The study surveyed 70 UPCEA institutional leaders and 68 UPCEA marketing…
The post According to Study: Critical Gap in Higher Education Funnel Due to … – EIN News first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/05/04/according-to-study-critical-gap-in-higher-education-funnel-due-to-ein-news_2023050444464.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.