A Step-by-Step Guide to Local Business SEO

If you run a brick-and-mortar business, local business SEO can help you drive more customers to both your website and physical location.

In this article, we’ll explain how to get started with local SEO for small businesses.

What Is Local SEO?

Local SEO is a strategy that aims to improve how frequently your business appears in local search results.

Its goal is to help brick-and-mortar businesses get more website and in-person visits from users in nearby areas.

How to Get Started with Local SEO

Follow these seven steps to get started with local SEO.

1. Claim and Optimize Your Google Business Profile

Google provides businesses with a free listing called a Google Business Profile.

Optimizing your Google Business Profile will improve your business’s visibility in search engine results across Google Search, Google Maps, and Google’s other services.

If your business is discoverable through Google Maps, Google will automatically create a Google Business Profile for it. All you need to do is claim it.

Go to the Google Maps page and use your Google account details to log in.

Enter the name of your business in the search bar.

Click on your business name. Then scroll down and click on “Claim this business.”

On the next screen, click the “Manage now” button.

Google will ask you to verify that you manage the business. The verification methods available to you will depend on the business category, region, and other factors. But common methods for most businesses will include either...