A Search a Day Helps Keep Climate Change Away – Little Black Book – LBBonline

Sky Media announces that the Sky Zero Footprint Fund finalist, Ecosia, will unveil its winning advert on March 21st to coincide with International Day of Forests

Ecosia, the green search engine, won 250,000 media value as a finalist in the 2022 Sky Zero Footprint Fund. The TV campaign will be aired across a mix of channels and programming on Linear, as well as on AdSmart and VOD platforms using Sky Media’s One Campaign Addressable proposition.

After the brand’s creative concept made it to the Sky Zero Footprint Fund’s final five, Ecosia unveiled its 30” TV advert to Sky Media’s panel of judges at the Fund’s Showcase event in December 2022. The judges praised Ecosia for the way their advert communicated their vision so beautifully and the simplicity of its use and potential impact – simply asking the nation to switch to Ecosia and then continue doing internet searches, which would equate to trees being planted.

Sophie Dembinski, Ecosia’s head of policy & UK, at Ecosia, said: “We…

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source: https://news.oneseocompany.com/2023/03/21/a-search-a-day-helps-keep-climate-change-away-little-black-book-lbbonline_2023032142345.html

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