A primer on TikTok for restaurants – Nation’s Restaurant News

In December, one of my predictions for the new year was that TikTok would be essential for every business. In just the first week of 2023, there was a study proving that to be true.

With over one billion users, the video-focused social-media platform seems to be taking over the world. According to Capterra’s 2022 TikTok Marketing Survey, conducted in November and released in January, 78% of small businesses say TikTok ads drive profits — mostly in the first six months.

Related: How TikTok is changing the restaurant landscape

Fifty-three percent of restaurants that market on TikTok said that they would be spending at least 10% more on the platform for advertising in the new year. Seventy-eight percent said they realized positive ROI from the ads they’ve posted on TikTok within the first six months.

“In response to Gen Z’s preference for TikTok as a search engine over Google Maps, Google plans to launch augmented search functions to rival TikTok reviews’ immersive, authentic…

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