A New Dawn For Search: Why LLMs Reinvigorate The Sleepy Category – Crunchbase News
Search was the first grand prize of the internet, currently generating about $300 billion annually. For years, incumbents dominated through scale: more data improves search quality, and more users creates advertising leverage. Consumer challengers such as Neeva struggled to drive enough user adoption, and enterprise search generally failed entirely.
But large language models and innovations in agentic reasoning — such as DeepSeek-R1 and the recently launched deep research mode in Gemini and ChatGPT — transform what’s possible in search. These advancements allow companies to build much more powerful products with much less data.
While Google isn’t disappearing, the search market is about to change enormously — with exciting new opportunities in consumer advertising, domain-specific search and infrastructure.
How LLMs change what’s possible in search
Traditional search engines rely on a multistep process of query understanding, query execution and response…
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