A ‘Muted’ Prime Day? Enthusiasm for Amazon’s Big Sale May Be Fading – Centralia Chronicle

As customers put the final touches on their Amazon Prime Day shopping list, some analysts and researchers are cautioning the e-commerce retailer’s biggest sale might not bring the same flood of customers and cash as it has in the past.

It comes down to the usual suspects: inflation, competition and profitability.

“This year, it’s a little less promotion, discounts are not as steep,” said Melissa Burdick, who works with sellers who advertise on the e-commerce platform through her software company Pacvue.

Amazon could see a “more muted benefit” from Prime Day this year “given the challenging macro backdrop,” analysts Doug Anmuth and Bryan Smilek from JPMorgan Chase wrote in a memo Monday, pointing to supply chain disruptions, a tight labor market, inflation and a decrease in consumer spending.

Competitors might be catching up, luring customers with promises of low prices on inventory they’re looking to get rid of, said Seema Shah, senior director of research and analytics at digital…

Read Full Story: https://www.chronline.com/stories/a-muted-prime-day-enthusiasm-for-amazons-big-sale-may-be-fading,296747?

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