A Levy Here, A Fine There; The Perfect Google AI Search Response – AdExchanger
Levies, Tariffs And Taxes, Oh My!
The tariff mania may have calmed a bit for countries aside from China, but the rest of the world is still preparing for countermeasures should talks fail to reduce tariff rates.
“It’s a turning point with the United States without any question,” EU President Ursula von der Leyen tells the Financial Times. “We will never go back any more to the status quo.”
One such countermeasure that she cites would be to “put a levy on the advertising revenues of digital services.” Translation: The EU may punish US-based Big Tech companies in retaliation for the tariffs.
And that move would be separate from preexisting antitrust suits against Google, Apple and Meta for breaches of the Digital Markets Act, which also complicate Big Tech doing business in the EU.
Global economic disarray and a massive investor downsizing of their economies is definitely not a positive. But perhaps Europe (though not European businesses) will finally get the cut of online…
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source: https://news.oneseocompany.com/2025/04/13/a-levy-here-a-fine-there-the-perfect-google-ai-search-response-adexchanger_2025041360694.html
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