A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads – Search Engine Journal
There are often times when more than one keyword (and/or search theme) in your account will be eligible to match for a search term. Yet only one will be selected to compete in each auction.
So, how does Google choose which of your keywords to put forward?
There’s a prioritization framework for that!
We’ve also recently launched several updates to query matching controls, including the new brand inclusions and brand exclusions, to help you steer traffic where you want it.
While the keyword and search theme prioritization framework for query matching isn’t entirely new, it’s evolved in meaningful ways with recent AI advancements.
Now is a good time to dive into the mechanics of keyword prioritization and query matching controls. This will give you a better foundation for organizing your campaigns and ad groups, building keyword lists (positive and negative), selecting keyword match types, and using search themes to drive performance.
We’ll cover various scenarios and what to keep in…
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source: https://news.oneseocompany.com/2024/07/24/a-guide-to-keyword-prioritization-the-newest-query-matching-controls-in-google-ads-search-engine-journal_2024072457468.html
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