A guide to growing your visibility on social media

Increasing social media visibility is an important concern for all brands. But, unlike other areas of marketing, there is no rulebook to follow. In such a rapidly evolving digital space, what was best practice just a year ago can seem hopelessly outdated.

In 2023, there are two key tactics to boost your social media visibility: influencer marketing and community management. Combining these tactics will do wonders for your online presence—and together we’ll look at exactly how they can help boost your social media visibility, build a community, and connect with potential customers.

So, here’s everything you need to know about how to boost your social media visibility in 2023.

How influencer marketing can increase visibility

Influencer marketing is when businesses work with influencers to get themselves in front of a larger, existing audience. Every market, audience and niche has its own constellation of influencers—you just need to find out who is most relevant to your business so their followers will connect with your brand. Finding the right influencer to promote your product or service can be difficult – it’s about finding the right fit and co-creating content that will resonate with an audience.

You can use platforms like BuzzGuru Influencer Analytics to find influencers or content producers, with whom you can work on your own social media campaigns. With the right partnership, you’ll see a huge boost in visibility.

Take donut maker Dunkin’, for example. Even...