A Guide to Commercial Intent Keywords & How to Find Them

Commercial intent keywords are some of the highest-value keywords your website can rank for.

Here’s what you need to know about them. And how to find them.

What Are Commercial Intent Keywords?

Commercial intent keywords are searches made by customers who are nearly ready to buy.

They know their problem. And they’re doing research to look for a solution.

To clarify, we distinguish between four core types of search intent—the reason behind a user’s search.

Commercial intent is one. And the other three are:

• Navigational intent: Searches made by users to find a specific page (e.g., “facebook login”)

• Informational intent: Searches made by users to learn more about something (e.g., “what is seo”)

• Transactional intent: Searches made by users to complete a purchase (e.g., “buy weather station”)

Here’s a visual to further illustrate the differences:

Examples of Commercial Intent Keywords

Within the commercial intent keyword category, we can break it down further into three types (more on this soon).

For now, here’s a variety of commercial intent keyword examples across various industries:

• “best weather stations”
• “project management software”
• “best affordable tennis shoes”
• “hellofresh alternatives”

Why Are Commercial Intent Keywords Important?

Traffic coming from commercial intent keywords can have a much higher conversion rate than informational intent keywords. So you can often drive more revenue with less website traffic.

And your SEO strategy can begin with them....