A Guide to Choosing an Enterprise SEO Platform

For enterprise organizations, SEO requires an approach that addresses the complexities of being (or becoming) a large market leader.

It involves advanced SEO tactics and tools.

In this article, we’ll explain what enterprise SEO is, how to find the right tools, and which tactics to prioritize.

What Is Enterprise SEO and Why Is It Important?

Enterprise SEO (search engine optimization) is the process of using different tactics to improve a large organization’s website so it gains better visibility in search engine results.

It takes “traditional” SEO tactics and scales them to better help enterprise organizations that have significantly larger, more complex websites.

How Does Enterprise SEO Differ from Traditional SEO?

Traditional SEO refers to the fundamental methods you use to optimize a small- to medium-sized business (SMB) or startup website. Which includes things like:

Enterprise SEO also includes these tactics, but on a larger scale.

That means taking into consideration the complexities of an enormous website. In other words: more pages, more traffic, more tasks to manage, and more potential problems.

For example, marvel.com has about 226,000 indexed pages:

Tasks you can perform easily on a small site are impossible to manage for a site of this size. They’re also unlikely to make a noticeable difference to your search rankings when performed at the same small scale.

And technical SEO issues are magnified for enterprise sites. Like duplicate content, which can...