A decade later, Kent enjoys Firefly’s growth, visibility – Delaware Business Times

DOVER — With neon lights and music electrifying the skies over Dover Motor Speedway and the roar of the crowd splitting the air, the Firefly Music Festival capped off a successful decade of drawing thousands of eyes to Delaware.

The four-day music event drew tens of thousands of attendees to Dover for a festival of rock, pop, rap and EDM music, capped with headliners like Halsey, Green Day, My Chemical Romance and Dua Lipa. Since Firefly was launched in 2012 — and now run by iconic Coachella producer AEG Presents — Kent County has held a position, center stage, in the spotlight.

TikTok, a video-based social media site, has 11.6 million videos for “Firefly Festival 2022.” Google Trends shows that “firefly music festival Dover” hit peak popularity on Sept. 25, the last day of the festival, with searches for the address as a common search query.

BrandMentions, a social media mentions search tool, found that “Firefly Festival” hit a 1.2 million reach in the past week, as of Tuesday,…

Read Full Story: https://delawarebusinesstimes.com/news/a-decade-later-kent-enjoys-fireflys-growth-visibility/

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