A Crash Course in Your Multichannel Content Calendar

As a marketer, you’re probably used to wearing many hats for different content channels. In fact, you might feel like your head is flying off some days, because you’re trying to switch between platforms so quickly. Your team might be in the dark about who’s doing what, when it’s due or where one piece of work fits in your marketing strategy. They’re struggling to get updates. Deadlines are missed or forgotten. It’s unclear who’s responsible for drafts, designs and uploads. Suddenly, you’re surrounded by hats, but unsure which to put on first.

A multichannel content calendar could be the saving grace for a schedule that makes sense to everyone. By organizing deliverables and supplementary information in one place, you have a single source of truth for diverse content marketing. Side by side, each channel comes into focus. You’re able to plan ahead and ensure you’re managing campaigns effectively. Basically, you have more time to find the right hat and wear it comfortably. No more scrambling or head chafing!

But, how do you bring a coherent multichannel content calendar together? What could it include? How can you get more out of a marketing plan? Join us as we strap on a helmet adorned with a torchlight and dig into the details, so you can improve content performance across the board.

What Should a Marketing Calendar Do for You?

With so many moving parts, it’s easy to see why multichannel marketing needs a calendar. Your colleagues shouldn’t be prodding each other for...