A Case Study On Product Pricing Considerations — Smashing Magazine

So, you’ve created a thing. That thing could be anything, say a product the world never knew it needed or maybe a stellar SaaS app that makes everyone way more productive. You had a brilliant idea and took the initiative to make it happen. It’s time to put it on the market!

But wait… how much money are you going to charge for this thing? That’s often a way more difficult question to answer than it might seem. I mean, slap a price on the tin, and that’s it, right?

The truth is that pricing a product or service is one of the more challenging aspects of product development. Pricing is an inexact science, and chances are you will not get it right the first time. But where do you even begin?

That’s where the team at Information Architects — commonly known as iA — found itself when tasked with pricing a new product called iA Presenter. iA already had a hit product on its hands, the popular iA Writer app, with its claim to fame being a minimal, distraction-free writing interface. iA Writer is already a mature offering, having been available for many years and having undergone several significant iterations since its initial release. How does a new offering like iA Presenter fit into the picture?

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