A Beginner’s Guide to Ranking Higher

Learn how to rank higher on Google through SEO marketing.

What Is SEO Marketing?

SEO marketing is a digital marketing strategy that leverages search engine optimization (SEO) to make websites more visible in search engines like Google.

When someone types a query into Google, they’re delivered a search engine results page (SERP). The SERP is usually broken into two sections: paid ads and organic results.

Pay-per-click (PPC) marketing is about buying and optimizing paid ads. SEO marketing is about ranking higher in the organic results.

Ranking higher can lead to more site traffic. Which can lead to more customers.

As you can see with this graph, the click-through rate (CTR) for the first organic result is far higher than the others.

Using SEO to rank high on the SERP is a highly effective way to bring more visitors to your site. And hopefully get more transactions as a result.

Further Reading:SEO Basics: The Ultimate Guide to SEO for Beginners

How SEO works

We already know that SEO means search engine optimization. But what does it mean to optimize for a search engine?
First, consider the goal of search engines.

Search engines aim to give users the best results for their queries. If someone types the query “how to bake bread” into Google, the search engine will try to deliver a SERP filled with the best instructions for baking bread.

Google identifies what those best results are in ...