A Beginner’s Guide to AI SEO

What Is AI SEO?

AI SEO means using artificial intelligence (AI) for tasks related to improving your website’s visibility in organic search results.

AI-based tools can speed up time-consuming but necessary SEO tasks. Like generating content ideas and outlines. Or new schema for your website.

The result?

You get your work done faster. And have the bandwidth to focus more on your overall SEO strategy.

AI tools can quickly do these kinds of tasks because of their machine learning and natural language processing (NLP) abilities. These two elements let software analyze tons of information and provide recommendations based on their “learned” understanding.

Platforms like ChatGPT are also changing how searchers expect to interact with search engines. Because of the back-and-forth interaction between humans and software, the search experience is becoming more conversational.

That means natural language queries (e.g., “give me 10 ideas for a new blog post”) could begin to compete with keyword-based strategies.

Further reading:9 Tips for How to Bring AI into Your SEO and Content Strategy

AI SEO Isn’t New–But the Hype Surrounding It is

While the buzz around AI seems to have taken off in the past few years, AI has actually played an important part in SEO for a long time.

Case in point: Google has been developing and using AI for SEO for more than two decades. For instance, the company built its Google Lens and Google Translate features entirely from AI technologies.

Now, the...