A Banker’s Guide to Google’s New SEO Standard: ‘Helpful Content’ – The Financial Brand
Google has made some big changes to how it ranks content in its search results, and marketers everywhere are scrambling to assess the impact.
One of most noticeable outcomes so far: Content written with the goal of satisfying search engine bots used to perform well in Google searches. Not anymore.
“Google realized that there was too much money in traffic,” says Wil Reynolds of the digital marketing agency SEER Interactive. “And you can’t trust people” not to game the system.
This dilemma was the impetus behind Google’s latest revision of its algorithms — which it refers to as a “Helpful Content” update.
Below are what experts in search engine optimization and digital marketing have learned so far. They shared insights on what it will mean for banking websites and what the new best practices for content will be.
What’s Google Signaling About the Future of Search?
The changes to the content rules affects how Google views and ranks website pages. This may already be impacting the…
The post A Banker’s Guide to Google’s New SEO Standard: ‘Helpful Content’ – The Financial Brand first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/02/15/a-bankers-guide-to-googles-new-seo-standard-helpful-content-the-financial-brand_2023021540651.html
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